Kenya
I'M AN AWARDED FASHION DESIGNER
Ciruma is a U.K. trained Fashion Brands Consultant with over 10 years of fashion communication experience across a wide range of sectors such as Workshop design & facilitation, Events production, Fashion journalism & Editorial Ttyling, Visual Merchandising, Costume management, Personal styling & shopping. She has worked for Marketing Consultants, Fashion Retailers, Individual clients, and various non-government agencies, and is widely experienced in research and writing especially on sustainable fashion ecosystems.Ciruma is educated in London to the postgraduate level. She has been involved in projects both in the UK and in Africa giving her hands-on experience with international quality standards & processes. She is also experienced in the preparation of creative concepts, project report writing, visual & written research, visual merchandising, runway styling, guest list management, fashion show planning, fashion shoot production, and costume management for film, TV & theatre productions. She maintains a highly motivated and open-minded approach to fashion projects. This, combined with her great enthusiasm for the global fashion industry and ability to work in high- pressure situations, has given her the opportunity to learn, develop and apply great interpersonal skills, communication skills, leadership skills, training skills, and project management skills. Ciruma is a team player, highly resourceful, has a good eye for detail, and an authentic appreciation for culture, as well as a keen interest in sustainable fashion research and consumption.
My
Aim
I Have a Proven Track Record Of helping clients define, refine and elevate Their Personal Style; Tailoring Recommendations To Their Unique Lifestyles And Preferences.
My story
You've come to the right place & I am so glad
that you are here!
2017
Fashion Communication
& Events Coordinator
01
From 2016 to 2018, I led the digital and traditional media efforts to popularize fashion brands, leveraging social media, magazine features, and media appearances. Hosting the Fashion Bloggers Runway Show annually and pioneering the Street Fashion Runway in 2017, I showcased trends, bridging high-end and urban fashion, amplifying brand visibility.
2019
Kenya Fashion Council
(KFCO) Administrative Coordinator
02
I successfully led KFCO's strategic initiatives, conducting strategy workshops and developing a comprehensive strategy document. Coordinating the Key Stakeholders’ meeting, I ensured alignment and collaboration among key players. Additionally, I oversaw the setup of the company website, optimizing its functionality and user experience. Furthermore, I secured a crucial business partnership, enhancing our market position and driving growth.
2023
Fashion Account
Manager
03
I effectively orchestrated three consumer engagement events, directly engaging our target audience and bolstering brand awareness. As a result, there was a noticeable surge in foot traffic to the retailer’s boutique following each event, demonstrating the tangible impact of our initiatives on driving customer interest and engagement.
Behind the beauty
& fashion
Modelling
As a fashion designer, I provide clothing and accessories for models, ensuring they embody my brand's vision during events like photo shoots and runway shows. From creating designs to offering guidance on fit and presentation, models showcase my creations, amplifying my brand's reach and impact.As a fashion designer, I provide clothing and accessories for models, ensuring they embody my brand's vision during events like photo shoots and runway shows. From creating designs to offering guidance on fit and presentation, models showcase my creations, amplifying my brand's reach and impact.
Content
As a content designer, I craft engaging content for digital platforms, aligning it with organizational goals and target audiences. I develop strategies, create various content types, and optimize for search engines. Collaborating closely with UX designers, I enhance the user experience and analyze data to track performance. Overall, my role is to create compelling content that informs, engages, and delights users.
Mentorship
As a fashion design mentor, I provide guidance and feedback to refine designers' skills, connect them with industry professionals, and help them set and achieve career goals.
Nominated as fashion
designer of the year
I’m passionate about doing the best digital innovation we can and pushing new technology to its limits. And I achieve results we're proud of. We work with purpose-driven companies to take brave ideas to market.